Suya is a Northern Nigerian delight that has become a delicacy that is
consumed all over the country. It knows no ethnicity, no religion and no
tribe. This said, one thing you may have observed is that this street
food is usually prepared in the evening. Why not in the morning or
afternoon? Well, whoever, decided to kick off the preparation of Suya in
the evening must be a genius because the marketing strategy is working.
You find Nigerians buying Suya at this time. Accordingly, Jumia Travel,
the leading online travel agency shares 5 reasons why Suya is prepared
in the evening.
It more attractive in the evening
When
you returning from in the evening and you see the mallam or Aboki the
fire of the suya blazing in the very busy or hectic evening. There is no
way you will not be attracted or tempted to buy. Even when you didn’t
plan to buy, you will.
It is when Nigerians hang out and relax
It
is in the evening that most Nigerians hang out and relax. That is when
they are close from work. Some don’t go home straight away. They hang
out at your favorite hotel bar in Lagos with friends, and if there is a
Suya spot around, they buy. If you setup in the afternoon, very few
people will patronize you. You will be forced to move your suya business
to the evening.
It is very tasty at that time
Suya
is very tasty normally. But there is no way you can compare afternoon
suya with evening suya, they are not mates. The warm evening weather,
the stress of work and traffic all combine to make you savor the taste
of suya. It is very yummier!!!
The Aboki has other businesses he runs during the day
The
Aboki or mallam preparing the suya has other businesses he runs during
the day. He doesn’t survive on making suya alone. Some of the things he
may likely be doing during the day include shoe making, tailoring and
barbing among others.
It is just weird or unusual to see morning or afternoon Suya
It
is just weird and unusual for you to see suya being prepared in the
morning or afternoon. You are already used to it in the evenings. Don’t
be surprised if some Nigerians think that you are doing something fishy
by preparing suya during the day. They will not even go near such a
suya.
source:nairaland
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